Custom CRM for SMEs: Deploy an AI-Powered CRM
Salesforce is too heavy. HubSpot doesn't fit your processes. Generic CRMs force you to adapt your business to the tool, instead of the other way around. We build custom CRMs, automated by AI, that adapt to the way you work.
The limits of generic CRMs
- Useless fields, features nobody uses
- Manual data entry that kills team adoption
- No intelligence: the CRM stores data but doesn't leverage it
- License costs that explode with user count
- Painful integration with your existing business tools
A CRM that works for you, not the other way around
AI lead scoring
AI analyzes your prospects' behavior (opened emails, visited pages, interactions) and assigns a real-time qualification score. Your sales team focuses on the hottest leads.
Intelligent automated follow-ups
No more forgotten leads in the pipeline. AI triggers personalized follow-ups at the right time, with the right message, on the right channel. Sales reps only step in when the prospect is ready.
Automatic record enrichment
For each new contact, the CRM automatically enriches the record with public data: LinkedIn position, company size, recent news, technologies used.
Predictive reporting
Beyond classic reporting, AI predicts your revenue, identifies at-risk deals, and recommends priority actions to hit your targets.
Generic CRM vs Custom CRM
| Generic CRM | Custom CRM | |
|---|---|---|
| Process adaptation | You adapt to the tool | The tool adapts to you |
| Data entry | Manual, time-consuming | AI-automated |
| Intelligence | Static dashboards | Scoring, predictions, recommendations |
| 3-year cost (20 users) | EUR 50,000 - 150,000 | EUR 20,000 - 40,000 |
| Business tool integration | Limited connectors | Custom integration |
| Team adoption | 30-50% real adoption | 90%+ (designed with your teams) |
Tech stack
Frontend
- React / Next.js
- Custom interface
- Mobile responsive
Backend
- Supabase / PostgreSQL
- RESTful APIs
- Real-time webhooks
AI
- GPT-4 / Claude for scoring
- RAG for internal search
- Agents for follow-ups
"Our old CRM had a 35% adoption rate. The custom CRM deployed by Unplexed is used by 95% of the sales team. The difference? It was designed around our processes, not the other way around."
Sales Director
Management consulting firm, Bordeaux
FAQ - Custom CRM
Useful links
A CRM that understands your business
Book a free diagnostic. We analyze your sales processes and propose a custom CRM architecture.
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